Please sign in to access this service and obtain current materials about the market

READ OUR REPORTS!

Reports presenting the residential situation on chosen markets in Poland as well as analyses prepared especially for a given development company’s project are drawn up on clients' commission.

Our analysts use information from the most frequently used residential internet service - tabelaofert.pl, which systematically provides them with data about preferences of 90,000 users. Moreover, the service is also a unique source of knowledge about offers on offer.

Contact
redNet Property Group Sp. z o.o.
redNet Consulting Department
ul.Dywizjonu 303 129B, 01-470 Warsaw

phone.: (+48 22) 318 72 00
fax: (+48 22) 318 72 53
e-mail: consulting@rednetproperty.com

Marketing strategy

The success of the investment largely depends on the adjustment of the offer to the requirements of those buyers it is addressed to, and on its adequate presentation in the market so that it reaches the desired target group. The research carried out among buyers of flats allow the redNet Consulting analysts to determine precisely the preferences of different target groups and develop a marketing strategy of the product so that the developer obtains the maximal revenue from the sale, and maintains the rate of sale on the level where costs are lowest.

The range of the review covers as follows:

determining the target group (family model, age, education, presenting dwelling places of people interested in the relevant location on maps),
presenting the criteria of the choices which drive people being potential buyers of flats in the subject location,
an analysis of strengths and weaknesses of the investment paying special attention to the opportunities in the marketing promotion,
strategy of developing the image of the investment with a focus on the optimization of the target group,
recommended selling strategy (based on the criteria of the importance of a given choice which drives buyers who consider purchasing a flat in the relevant location).

Contact:
Tomasz Kołodziejczyk - Board of Management representative
phone: +48 22 318 72 66
e-mail: tomasz.kolodziejczyk@rednetproperty.com